Home / NETWORK MARKETING / Are you selling the hole or the drill?

Are you selling the hole or the drill?

Let’s talk about how “A great system requires ‘effective marketing’.  

Have you ever heard of the ‘Google Adword’ expert named Perry Marshall?
Perry said “Nobody who bought a drill actually wanted a drill …
They wanted a hole…
Therefore, if you want to sell drills, you should advertise information about making holes …
NOT information about drills!”
Think about that statement for a minute … and then
let me ask you this question:
Are you advertising the hole or the drill?
If you’re not sure, here’s a hint … your business is the drill …
“Succeeding at that business” is the hole.
Key PointEffective Marketing is the ability to educate
people on how their greatest needs (their “hole”), can
be filled with your home business (your “drill”)… And
then motivate them to take action.
My definition of “Effective Marketing” has several key components…
1) You must start by educating your prospects (don’t sell them right away)
2) Your focus needs to be on their “hole” (their greatest needs)
3) You must show the connection in how your business (your “drill”), fills their “hole”
4) You must get them to take action
Your focus needs to be on their needs … and here’s where I’ve found that almost all network marketers have failed.
Look forward to my next message… (it’s a surprise)
BTW:  If you are sick and tired of bumping your head against the wall trying to build your business online where it is exceeding your goals, setup a strategy session with me here!


I helped quite a few entrepreneurs (take a look here) get to the next level in their business who realized that doing this all alone just won’t work.


All The Best,


P.S. You can change your business today or wait until next year to be in the same spot.


If you want change, use this link now.



About Christopher Harold

I am an Online Marketing Coach, Consultant & Speaker who helps entrepreneurs who are struggling to sell their products and services online genreate more traffic, leads and sales and automate their business so that they can double their revenue while having a life. I'm married with 3 kids and love to travel as well as share my beliefs that God has created you to live an abundant life! I can help you! Thank you for reading my posts! If you would like to connect, reach out to me on Facebook.

Check Also

youtubethumbs (6)

How To Become Realtors Primary Lender & Get Mortgage Leads from Agents

If you’re a Loan Officer, please know that in today’s competitive and connected world, cold …

Leave a Reply

Your email address will not be published. Required fields are marked *

Powered by moviekillers.com