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Once you’ve reached a decision that you are interested in purchasing Internet mortgage leads, making sure you get the most out of your money should be one of your top priorities.
In order to maximize your money, it is important to understand a few basics about internet mortgage leads.
From our experience, there are usually just five sources of where internet mortgage leads are generated:
- Email marketing
- Pay Per Click Advertising
- Search Engine Optimization and Search Engine Marketing
- Newsletters – Website Advertising – Banners
- Affiliate Programs
Depending on which of these five methods was used to generate the leads that you are going to or have already purchased makes a difference in how you can both approach the lead and maximize your investment.
Additionally, this type of internet mortgage lead wouldn’t be best to follow up with only via telephone as they have already displayed likelihood to respond and interact over email.
When you make an internet mortgage lead purchase, one of the important questions to ask up front is about the quality of the leads you’re going to be purchasing.
If the company tells you that all they leads they have are fresh and exclusive only to you but somehow they’re cheaper than every other lead company around; you have a reason to doubt what they’re telling you.
Companies make money selling leads and if they can only sell a lead once then they will have to typically charge more for that lead. If the company sells leads that are only semi-exclusive then they can charge a little less since they’ll be selling the same lead to a few select buyers.
If the leads you buy are not exclusive, then the way to maximize on the leads you purchase is to make sure that you’re the first one to contact the potential customer first. Usually the first person to contact the client is the one that has the best chance to get the business. Good luck when the same lead goes go 10 or 20 other reps.
This isn’t always the case, but it’s a good rule of thumb to pull out all your stops and relentlessly try to make that first contact. Do so as if the sale depended upon it.
** (PRO SALES TIP) If you’re forced to leaving a message on a lead that you purchased, do so only once. When you call back multiple times in a day and leave a message more than once, it creates apprehension and an awkward feeling for the avoiding customer to answer or call back the persistent loan officer. You’re better off trying a hundred times and not leaving messages than you are leaving a hundred messages.**
Buying internet mortgage leads can be a great way to increase your business, but you’ll have to make sure you ask the right questions before you make your purchase and take the best approach to make contact first on each lead.
Try to better understand how the leads were generated and always opt for buying exclusive, real-time (live) and qualified leads when you have the choice.
Follow up quickly and consistently and provide value through email marketing and other online marketing strategies until you make contact and then deliver reliable and professional service and you’ll find a great return on your purchase of your internet mortgage leads.
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