When creating blog posts, you should have your end goal in mind before starting it.
But also, you should always put yourself in your reader’s or viewer’s (if video blog) shoes, because not only do you want great content, you also want to keep them engaged.
The other day I came across some great information from Digital Marketer and here are 3 Ways To Create Engaging Blog Posts.
#1. Question Posts – Curate and answer questions your audience asks in social media, on forums or in the comments section of your blog. Here’s an example from Bob Burg called The Rope of Leadership and Influence…
#2. Challenge Posts – Use a blog post to pose a challenge to your audience. This post can work well as a series with updates being made that feature audience members that are participating in the challenge.
#3. Contest Posts – Announce a contest on your blog. This post can work well as a series as well with updates being made featuring contest results. Here’s an example from Elegant Themes called Introducing the Winners of Our Customer Showcase Contest…
Thanks for checking out this post and be sure to comment and share below.
P.S. Did you know that 70% of visitors that come to your blog or site NEVER RETURN?