Home / VALUABLE TIPS AND TRAINING / 3 Tips for Mortgage Loan Officers To Close More Deals
Blog images for FB (1)

3 Tips for Mortgage Loan Officers To Close More Deals

Hey Friend!

With 2017 coming into the last quarter, now’s the perfect time to assess the latest trends and ideas for mortgage loan officers.

Here are 3 tips that can help you gain traction over the next quarter and close the year out with a BIG BANG!
1. Never Stop Networking
Did you know that most people seek recommendations from friends and family when considering products and services? If you want to be recommended, you have to get your name out there. Networking can be a nice solution.
In today’s tech-driven mortgage marketing world, rubbing elbows in person may sound a bit old-fashioned.
But there’s no underestimating the power in making real connections with potential customers and colleagues.

#2 Fine-Tune Your Email Strategy

In 2015, email averaged ROI of $38 for every $1 spent, and 20 percent of companies reported ROI of over 70 to 1. So if you haven’t been taking email seriously as a strategic loan officer marketing channel, now’s the time to change your tune.


Think about it. Email marketing can be as targeted and personal as you want it to be. Better still, it’s a direct channel to your existing customer base.


Email not only keeps you top of mind for repeat business and also creates opportunities for email forwarding, social sharing and referral business. All you have to do is create and share content that provides value to your subscribers.

In other words, focus less on promoting your services and instead think about the needs of your audience. Answer the questions you encounter in your day-to-day life as a mortgage loan officer, offer tips and how-to guides, or just share industry adjacent content that your audience will find interesting.

If you’re providing value, you’re doing it right.
#3. Consider Automated Marketing Strategies

When it comes to loan officer marketing, automation is the great equalizer. Not only does it take some of the responsibility off of your plate, but it’s also the perfect tool for nurture and acquisition.


In fact, 50 percent of top performing companies use marketing automation for customer retention.

Automation can be used in a variety of ways: content, email, social sharing, lead generation — you name it. There’s no better way to save time and money while improving marketing efficiency.

IN SUMMARY, I hope these tips for mortgage loan officers will help make you work more efficiently — and more effective.

Also, if you would discover 5 Way To Get More Mortgage Leads Using Social Media, like we did for a client pictured below, click here to get this FREE CHEATSHEET
Talk soon…



About Christopher Harold

I am an Online Marketing Coach, Consultant & Speaker who helps entrepreneurs who are struggling to sell their products and services online genreate more traffic, leads and sales and automate their business so that they can double their revenue while having a life. I'm married with 3 kids and love to travel as well as share my beliefs that God has created you to live an abundant life! I can help you! Thank you for reading my posts! If you would like to connect, reach out to me on Facebook.

Check Also

Blog images for FB (7)

4 Tips to Writing Successful Facebook Ads

Writing Successful Facebook Ads Tip #1: Be Yourself When writing ad copy on Facebook, it …

Leave a Reply

Your email address will not be published. Required fields are marked *

Powered by moviekillers.com