With 2017 coming into the last quarter, now’s the perfect time to assess the latest trends and ideas for mortgage loan officers.
In today’s tech-driven mortgage marketing world, rubbing elbows in person may sound a bit old-fashioned.
#2 Fine-Tune Your Email Strategy
In 2015, email averaged ROI of $38 for every $1 spent, and 20 percent of companies reported ROI of over 70 to 1. So if you haven’t been taking email seriously as a strategic loan officer marketing channel, now’s the time to change your tune.
Think about it. Email marketing can be as targeted and personal as you want it to be. Better still, it’s a direct channel to your existing customer base.
Email not only keeps you top of mind for repeat business and also creates opportunities for email forwarding, social sharing and referral business. All you have to do is create and share content that provides value to your subscribers.
In other words, focus less on promoting your services and instead think about the needs of your audience. Answer the questions you encounter in your day-to-day life as a mortgage loan officer, offer tips and how-to guides, or just share industry adjacent content that your audience will find interesting.
When it comes to loan officer marketing, automation is the great equalizer. Not only does it take some of the responsibility off of your plate, but it’s also the perfect tool for nurture and acquisition.
In fact, 50 percent of top performing companies use marketing automation for customer retention.
Automation can be used in a variety of ways: content, email, social sharing, lead generation — you name it. There’s no better way to save time and money while improving marketing efficiency.
IN SUMMARY, I hope these tips for mortgage loan officers will help make you work more efficiently — and more effective.