Hey…I’m gonna talk to you about something I think MORE people would be teaching if they knew how…
How to start with paid traffic, particularly getting great customers, clients and new recruits from online advertising, without risking all your own money.
In investing world, they call this “protecting your downside.” Wealthy people are obsessed with it. Like night & day, they’re constantly on the lookout for ways to protect themselves against losing money, time, etc.
There are a few ways to do this well in the network marketing or coaching/consulting space.
…But I’m going to outline two today that you can try immediately.
In Richard Branson’s book “Losing My Virginity” he talks about how he started Virgin Airlines.
“We were trying to catch a flight to Puerto Rico, but the local Puerto Rican scheduled flight was canceled. The airport terminal was full of stranded passengers. I made a few calls to charter companies, and agreed to charter a plan for $2,000 to Puerto Rico. I divided the price by the number of seats, borrowed a black board, and wrote VIRGIN AIRWAYS: $39 SINGLE FLIGHT TO PUERTO RICO. I walked around the airport terminal and soon filled every seat on the charter plane. As we landed in Puerto Rico, a passenger turned to me and said: ‘Virgin Airways isn’t too bad – smarten up the service a little and you could be in business.'”
This is the first way: VALIDATE with cash before you automate.
Start with a problem, prove that people will pay for the solution, then scale from there.
I see a ton of people building intense funnels and trying to learn paid traffic and online marketing but their offer sucks or they don’t even know who they’re selling to or trying to help. Richard Branson didn’t build out Virgin BEFORE he proved he could sell it…
You don’t last this way. You lose money. You lose confidence. It isn’t fun.
Part of what I do with clients, whether they’re just starting out or looking to scale/pivot is engineer an influx of cash so they can make decisions confidently and reinvest properly to keep things at scale.
This is validation. If you’re working on a “funnel” right now and you’re not sure if you have the offer right, STOP. Get on the phone with me so I can help you nail down what you’re selling and WHO you’re selling it to – then go from there.
Here’s the second way to protect your downside: learn from others – BUT… make sure you thoroughly “vet” before you invest time or money.
Yesterday I talked with someone who spent 10K on a “coach/consultant” and turns out, that “coach/consultant” couldn’t do what they said they could do…
She (the client) didn’t find out until after, but this coach/consultant had basically ripped off part of another person’s program and tried to sell it. But they couldn’t deliver… they had no clue what they were doing.
It is so important that you avoid two of the BIGGEST traps in this industry:
1. Going it alone – very very expensive… trial and error is by far the MOST expensive cost in growing your business
2. Learning from the wrong people – not quite as costly in the long run (unless you give up) but very damaging at the beginning…
I can’t think of a better way to lock in the best odds in the industry (while protecting your downside) than working with me.
And I’m not afraid to back that up either…
If you would like to:
• Scale an existing offer using paid traffic
• Transition from chasing and hunting down prospects to becoming a “people” magnet and a person of authority for your perfect audience
• Create a new high converting offer and “bolt it on” to your current/existing business
• Attract & land high-value customers and new recruits from online marketing consistently
• Profitably grow your business to 75K, 150K, even 300K per year and more
If you have enough customers and new recruits, more than enough money, love your business where it’s at and don’t really want anything more, that’s fine too 😉
Founder, Online Dream Machine Blueprint